Another White Label from OddsMatrix – November 13th, 2009

Fresh from similar deals with Tain and ChiliGaming (see previous OCR reports), white label Internet sportsbook provider OddsMatrix Limited has entered into an agreement with Best Games Holdings Limited for the provision of a fully managed sports book.

Best Games operates online poker room Best Poker.com, Best Bingo.com and Best Casino.com and will be looking to launch the OddsMatrix sports book product as Best Bet.com in January 2010.

OddsMatrix provides the software, manages event creation, odds compilation and risk, and provides an integrated player handling and bonus system, all delivered within a a client-customised site design and back office.

Best Games chief executive Henrik Magnusson said: ”The OddsMatrix white label sportsbook product will definitely aid our continued expansion throughout Europe and in Latin America.”

Stian Hornsletten CEO of OddsMatrix said: “The “Best” brand has seen the potential of using the OddsMatrix Sports betting solution in the run up to the forthcoming World Cup football and this is being reflected in our fourth partner signing within the last 30 days.

We are encouraged that they have decided to use OddsMatrix, and are fully confident that our fully managed sports book will be a key element in delivering growth to their business over the coming years.”

Best Games Holdings Ltd launched in April 2006 under the name NetGames Holdings Ltd and was admitted to trading on PLUS stock market in July 2006. In early 2007 the company acquired Best Poker.com Public Ltd and now offers Internet poker, casino and mobile gaming.