Betfair Signs Deal with Yahoo – January 25th, 2005

UK online betting exchange Betfair has signed a deal with search engine Yahoo, extending its betting platform to a mass market audience.

Yahoo Betting, to be launched in March, will be built and managed by Betfair specifically for the Yahoo UK & Ireland customer base. Betfair’s pioneering concept enables punters to bet at odds set by other punters rather than the bookmaker.

This will further enhance and enforce Betfair’s position as the worlds market leader in Betting Exchanges.