Fixed Odds Deal with Aussie Firm for Betfair – September 18th, 2009

Betfair in Australia has clinched a deal with regional fixed-odds and spreadbetting firm SportsAlive.com on the management of its new multiples wagering product, branded Aus Multiples.

The product went live last month and will be operated under SportsAlive’s Australia Capital Territory sportsbetting licence.

Andrew Twaits, Chief Executive Officer for Betfair Australasia, said: “Our new Australian multiples product, in conjunction with SportsAlive.com, widens our product range and allows Betfair customers worldwide to place fixed-odds multiple bets through SportsAlive.com directly from their Betfair accounts.

SportsAlive has moved increasingly into the B2B field, now offering both betting products and active management. “Gaming and betting brands can now share the benefits of our experience over the past ten years in managing and operating successful racing and sportsbooks,” said Stephen Chant, chief executive for SportsAlive.com.

“We’re regulated by the Australian Capital Territory Gambling And Racing Commission and pride ourselves on a successful reputation and high integrity.” Chant revealed that SportsAlive.com is an amalgam of Sports Acumen and Global Sportsbet. “We currently provide a portfolio of sportsbook solutions, a full spreadbetting mix as well as Australian racing products for wagering businesses and customise the services to suit the client,” he said.

“In addition to managing the technology and day-to-day operations, we offer e-payment processing, business analytics and customer care.”