GAU Signs up First Program – November 13th, 2009

The newly introduced affiliate marketers’ association, the Gambling Affiliates Union – GAU, has announced the endorsement of its first affiliate program, Affstorm, which handles affiliate marketing for brands like Casino33.com, becomes the first to carry the GAU’s watchful eye logo after changing a clause in its terms and conditions and agreeing to enter into GAU-arbitrated negotiation if necessary going forward.

The clause change concerned a commonly troublesome phrase used by casinos and programs in the industry: “the terms of this agreement may be modified by us at any time.” The amendment consists of the addition of a consultative process and a 15 day notice to affiliates before any changes are implemented.

Meanwhile, the GAU has increased membership to 150 affiliates and expects to reach 1 000 within the next six months (see previous OCR report).

“By working with the GAU and changing from a very unsuitable term to one that offers fairness to affiliates, the GAU feels that Affstorm should be rewarded by GAU members and all affiliates. Affstorm are showing their commitment to affiliates and that they are fair and reliable,” the UK-based GAU chairman Paul White remarked. He revealed that a further five affiliate programmes are in discussion with the GAU regarding endorsement.

The GAU has recently appointed a further director; Canadian poker affiliate Terry Bolger, aka ‘Pokerkeep’.