Moon Bingo Goes it Alone – November 19th, 2009

Dragonfish, the independent B2B division of 888 Holdings plc, has announced that Moon Bingo.com has relaunched as a standalone network.

Dragonfish will continue to power the online venue, providing its Total Gaming Services offering: provision of chat moderators, ePayments systems, customer care, hosting and full technology services including back office and platform integration.

The move showcases Dragonfish’s hybrid strategy for its bingo model. Business partners who join the Dragonfish’s network are able to benefit from instant liquidity whilst gaining a full understanding of back office functionality, CRM and chat facilities.

The provision of appropriate levels of liquidity enables partners to subsequently launch standalone networks in the future whilst maintaining other brands on the Dragonfish bingo network.

Moon Bingo’s move complements the success on the existing Dragonfish bingo network which has recently launched a number of new brands and has plans to add a further ten before the year end. Moon Bingo’s network started very successfully with tens of thousands of new players coming in during its first week.

The bingo operation offers a record breaking GBP10 million bingo jackpot, 300 percent bonuses, GBP 45 000 free bingo prizes and 1p bingo games along with a broad selection of Dragonfish ‘Quickplay’ games, including slots, blackjack and scratch cards. Gabi Campos, managing director of Dragonfish, said:

“We consider our bingo software to be the leading product in the sector. We are delighted it has helped contribute to Moon Bingo’s continued success, and via our liquidity and back office functionality, will be able to add to it further, as a standalone network.”