William Hill imn TV Partnership
Edited reviewed in-house112 wordsby the EasyPlay.Vegas desk
ITV and William Hill have announced a new broadcast and online partnership for 2010 which will see viewers of sport on ITV and ITV.com benefit from exclusive offers through a bespoke promotional site ITV.com/williamhill.
21+ No operator we name holds a licence from a state regulator, and what you are allowed to play is settled by the state you sit in, not by us. This desk books no wagers, holds no balances and deals no cards — every button hands you over to the operator, and the terms you agree to there are the operator’s own. Conditions ride on every offer. Who pays this site, and for what.
William Hill in Television Partnership – February 23rd,
The on-air creative campaign, which launched during the FA Cup fifth round, was negotiated by ITV Commercial directly with the interactive division of William Hill plc and will drive consumers to the promotional site.
Henry Birch, Chief executive of William Hill Online said: “We’re delighted to be working in partnership with ITV and bringing our sports betting product, particularly in-play betting, to a wider audience” Steve Chambers, Key Account Director, ITV Commercial said:
“As the home of free-to-air live football in the UK ITV is a natural brand fit with William Hill. We are really excited about partnering with the UK’s top online bookmaker.”